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SEO marketing is the most popular form of internet marketing amongst new media firms worldwide. With the popularity of Search Engine Optimization outsourcing worldwide, many Digital Media firms and small and medium businesses are shifting work to SEO Companies in India.There are many expert SEO firms in India when it comes to SEO outsourcing services. Some SEO Companies strictly use White Hat tactics to optimize its client’s website in order to achieve higher rankings. Some SEO firms use Black Hat techniques to gain quicker results. But such techniques run the risk of having the sites banned from search engines forever. In general few SEO Marketing firms in India provide comprehensive SEO services to its client’s right from Review and Analysis of an existing website to optimizing its on-page and off-page components.Various SEO techniques followed by SEO firms in India are as follows:Initial Analysis – This is the first technique in any SEO service package that SEO companies take while evaluating an SEO opportunity. This process involves the analysis of the website and main competitors, resulting in the formulation of an SEO action plan which sets the strategy for the search engine optimization campaign.Keywords Research – It is one of the most important technique at initial stage. Keywords are one of the most important factors in assigning ranks to a website. Adequate effort is directed towards identifying the best set of keywords which drive maximum traffic to the website.Optimizing Pages – It is one of the other technique in optimization. Creation of new content or modification of the same around the selected keywords with equal emphasis on readability and conversion rates. The expert SEO team at SEO firms ensures that the web pages are optimized with regard to the theme of the website.Meta Tag Code Optimization – The Meta tags of the site are considered important by the search engines. Optimized Meta tags have positive effects on the ranking potential of website. The expert SEO teams at SEO companies analyze and optimize the Meta keyword, description and title of the websites.Manual Directory Submissions – The SEO specialists manually submit websites to all major search engines & directories such as Google, MSN, Yahoo!, DMOZ and others. These directory listing ensure that the indexing of the sites is faster and surer. It is also ensured that the site description and category are very appropriate and fitting. SEO firms in India provide Manual Directory submission services at a fraction of the cost than that charged by International SEO firms.Building Link Popularity – Link popularity continues to favor high amongst search engines. Link popularity is essential for achieving a good Page Rank (PR) and also in boosting a website’s search engine positioning. Link building is a tedious and time consuming Search Engine Optimization related activity and can be easily outsourced to low cost outsourcing destinations like India where professional SEO companies take full responsibility of delivering their clients Search Engine Marketing requirements. Expert SEO firms continuously develop newer techniques of maximizing quality links, e.g. article submissions and press releases.SEO Marketing Companies use a holistic approach towards SEO to ensure top rankings on major search engines.

No one ever buys anything with the intent of using a small percentage of the product. Generally, when one makes a major purchase there is a good amount of research involved and desired features are scrutinized for efficiency and effectiveness. There may be yes/no checklists involved, various conversations with the vendor and many product demonstrations. People do this because they are planning on using the features that they will be paying for. Why is it then that most companies only use 40% of the features their software contains?Software is the core of any competitive staffing company. How well the company utilizes the software is imperative to success in business today. Too often when assessing software decision makers are blown away by colorful presentations that mean nothing to core business processes. Functionality should be the basis for any software decision and not colorful diagrams or how the screen looks. Software should also contain a basic workflow that stabilizes the way in which the firm will utilize the product to accomplish tasks.How can software productivity be measured? First, you must be able to report on the amount of time employees spend accomplishing specific tasks. Next, there should be reporting for the individual employees so that they can self-assess their productivity and plan tasks. Third, assess the time employees take to respond to customer orders and inquiries. Last, the ratio of revenue, profitability and output to employee expenses and time spent on tasks must be measured. In order to accomplish all of this you must be utilizing a fully operational CRM Model.Customer Relationship Management (CRM) is the most misunderstood term in the industry. The true meaning of CRM is the ability to measure success across the board from Marketing to Sales, Operations and Back Office. This model can only be implemented with a fully integrated front and back office model. The various departments within a firm must share information in order to be effective. This means that invoices should be viewable from front office. Collection calls must be viewable from front office. Software is a company communication project.Once the software model is in place and contains everything needed to run the company, it is imperative that a Software Policy Manual be created and reviewed with all employees in the company. A Software Policy Manual describes all of the major tasks that need to be completed utilizing the software and how the tasks are to be completed. It should contain “best practices” for the specific organization as every company’s process is different.Typically, when new software is put into place the users go through a basic training. This is generally a cookie-cutter course that the vendor uses to train all of its new customers. At times the course is tailored toward the type of staffing being done. A course like this is necessary and is enough to begin the journey to software success.If an extensive software suite is selected, and it should be, the software will contain many more features than can be covered during a basic training course. It would not make sense to include everything as users will normally absorb about 50% of basic training, often walking away a bit dazed after a couple of days of training. If more than the basics were covered it would most certainly cause user brain freeze.The initial basic training experience can be improved in 3 ways: 1) The basic course should feature “hand-on” training; 2) No interruptions should be allowed during the training; 3) Users must begin practicing what was learned immediately after training. For new software, users should be trained as close to the live date as possible, ideally while the final data migration is being completed. The Software Policy Manual should be complete and available for reference on the “live date”.Once users have begun utilizing software a common mistake is to stop training. Staffing is a high turnover business so chances are that 50% of the initial staff that was trained may be gone after the first year or two – maybe sooner. That speaks to the necessity of a formal training process for new hires. The class can be an internal training program if you have someone on staff that can dedicate time to formal training. If you don’t want to be in the software training business, solicit this service from your staffing software vendor. Too often formal new hire training is skipped, resulting in users that have no clue how to use the software effectively.Another area often overlooked is ongoing user training. Remember that basic class that: 1) doesn’t cover everything and 2) users will forget 50% of? Once users begin to use the software and complete tasks, you will want users to become “power users”. “Power use” should not be relegated to a certain few who take the initiative to advance their knowledge on the software. Every user should be a power user but they can only attain this status if they are offered advanced training. This is what makes the difference between a successful software implementation that offers monetary benefits/competitive advantage and a mediocre implementation that everyone complains about.There are several ways a user can get advanced training. The best route is to get regular training from your software vendor. Your vendor will have experienced trainers that know the software. Unless you have the resources to have a dedicated trainer on staff that does nothing but focus on the software you will not be able to duplicate a vendor training.On-line help is always available if you are using a leading software product. Familiarize all users with how to use this very important tool. Generally vendors keep this type of information on-line as hardcopy user manuals are for the most part a thing of the past.Next, if your vendor offers training webinars on best practices or new features make sure that your users attend these. This should not be optional. Often such sessions are free.Another way to gain knowledge is to be a part of your vendor’s LinkedIn or Facebook group. Often tips are posted and tidbits can be learned. Every piece of knowledge is important. If you are utilizing software from a leading vendor, there will be several updates and new modules offered regularly. Find out about them. Know your resources.